The Wonderful North - Expo '08: official exhibition guide

PRIVACY AND INFORMATION COLLECTION POLICY

This privacy and information collection policy explains how we obtain information made available on the http://www.thewonderfulnorth.com website (the “Site”), and governs the information you provide us, whether actively (e.g., personally Identifiable Information you submit to us) or passively (e.g., information we obtain through the use of Cookies). The policy does not govern the entries or edits (content) you submit to the Site. That information is dealt with separately at this link Terms and Conditions of Use. Any revised privacy and information collection policy shall be effective immediately after it is posted on the Site, either at this location or at any other location accessible via the front page of the Site.

If users have questions or concerns regarding this statement, they should contact thewonderfulnorth.com at feedback@thewonderfulnorth.com. We will endeavor to respond to every inquiry. However, the volume of inquiries we receive at any given time may prevent us from promptly responding to your inquiry.

Verification of User Provided/Edited Entries:

thewonderfulnorth is a “bliki” – i.e., it allows users to freely post entries to a community blog. At this point we do not verify the identity of any user who provides information or edits. In any event, you should know we have not taken steps to verify any information and, to the extent necessary, you should verify this information yourself before relying on it.

thewonderfulnorth Respects Intellectual Property Rights:

thewonderfulnorth absolutely respects the intellectual property rights of third parties. It will never engage in acts which constitute copyright or trademark infringement. thewonderfulnorth is intended for the Internet community to promote the free flow of information about domain names and related websites. Here, you will find information about the North of England, which is intended to be informative, educational, critical, and accurate.

What Information We Collect And How We Use It:

We do not collect any Personally Identifiable Information (“PII”) about you (i.e., users) from the Site unless you choose to provide it to us. This means you can visit most areas of the Site without informing us who you are or revealing any PII about yourself.

• a) Log-in/Registration Information You Provide. When you register or log-in to use certain services available on the Site, you may be required to provide PII in order to use such services. Some log-in information will be displayed alongside content you submit to the Site. This will be clearly disclosed to you at the time of registration. Otherwise, any information you provide as part of registration or log-in will not be shared with anyone unless otherwise allowed by this privacy policy and will be used for the purpose for which you provide the information.

• b) Information Tracked by Cookies. When you use the Site (whether you register or not) we may send your computer a Cookie to identify your browser. Cookies allow us to track and compile your browsing habits on the Site.

How We Use Such Information: We use Cookies for such functions as verifying whether you are a registered user and tracking your visits to the Site. We further use Cookies to determine the number of visitors that come to the Site. Your Cookie number is also used to create usage paths and to correlate those with any demographic information you provide, but we do not use your cookies or usage paths to attempt to determine your identity. We may use Cookies to serve specific advertisements to your on the Site based on you browsing habits which were tracked by the Cookies. Most browsers allow you to disable Cookies (i.e., not allow our servers to send Cookies to your browser); however, some of our services may not function properly if you disable Cookies.

• c) Information Tracked by Web Beacons. We may use Web Beacons in connection with e-mails we may send you (provided you consent to receive emails) to let us know if you opened our email. We also may use Web Beacons to track your browsing habits on the Site.

How We Use Such Information: We use Web Beacons to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. We may use Web Beacons to serve specific advertisements to you on the Site based on your browsing habits which were tracked by the Web Beacons.

• d) Non-Personally Identifiable Information or Aggregated PII. We will not use information obtained from server logs, Cookies and Web Beacons to identify you personally unless requested by law enforcement or subpoena, or necessary to protect the safety or rights of thewonderfulnorth, its customers, employees or property. Further, we may aggregate PII and compile statistics or metrics based on such aggregated information, but such aggregate information will not identify you personally.

How We Use Such Information: thewonderfulnorth may share non-Personally Identifiable Information or aggregated PII (which does not specifically identify you) with third party companies in order to assess the results of a promotion, event or third party relationship, to provide information to current or prospective customers, or to enhance your online experience.

Information Other Companies and Advertisers Collect:

• a) Sites We Do Not Own or Operate. We may provide links to third party websites or content from websites which are owned or operated by other companies not controlled by us. Such websites may collect information about you, but we do not have control over the collection practices of such companies. If you are visiting such a website, please read the privacy policy of that website for its policies regarding information collection and usage.

• b) Advertisers. thewonderfulnorth may host (or contract with third parties to host) advertising on the Site. If you provide PII while visiting any website depicted in an advertisement, you will be providing the PII to a third party (e.g., the advertiser). Privacy policies and practices employed by the advertiser may be different from those of thewonderfulnorth, and you should check the advertiser's privacy policy before supplying such information. Third party advertising partners may use cookies and clear GIFs on the sites, which allow them to recognize a user's cookie when a user visits the sites. The information that these advertising partners collect through this technology is not personally identifiable.

Information Sharing:

In general, we will not sell or disclose PII you provide us to other people or non-affiliated companies. We may provide your PII to third parties for the following reasons:

Reason for Disclosure	Type or Recipient
you specifically authorize it	authorized recipient
requested by law enforcement or required by law	law enforcement, attorneys, court officials, beneficiaries of a court issued subpoena
to protect the safety or rights of thewonderfulnorth, its customers, employees or property	law enforcement, attorneys, court officials, beneficiaries of a court issued subpoena, investigators, technical contractors
to complete a transaction initiated by you	credit card processors, recipients of communications you initiate, third party service providers
Acquisition/re-organization of thewonderfulnorth	company acquiring thewonderfulnorth